Fulling: the secret of our virgin wool

In the world of natural wool, there are processes capable of transforming an already prized material into something unique. One of these is fulling : an artisanal process applied to virgin wool to obtain compact, durable, warm, and incredibly soft fabrics.
We take you behind the scenes of an ancient technique that today represents a strong point of our winter collection.

What is fulling?

Fulling is a mechanical and thermal treatment that allows wool fibres to felt in a controlled way , becoming denser and stronger.

The fabric is exposed to:

- heat

- humidity

- movement

- pressure

Thanks to these elements, the fibers intertwine naturally, creating a compact, elastic and resistant material.

Why do we flock our virgin wool?

For us, fulling is not just a production phase, but a real added value .

1. Natural resistance

Fulled fabric is more compact and durable: perfect for garments and accessories designed to last over time.

2. Waterproofness and thermoregulation

Fulled wool repels water better and retains heat naturally, without chemical treatments.

3. Superior softness

Our virgin wool, once fulled, acquires a softer and more pleasant feel to the touch.

4. Authentic sustainability

Fulling is a mainly mechanical process:
- no unnecessary use of chemicals
- reduction of environmental impact
- valorization of natural and biodegradable fibers

Fulling is the beating heart of virgin wool processing.
Thanks to this technique, each Ewoolution product becomes:

- more resistant

- more natural

- more comfortable

- more sustainable

An authentic way to carry on the Italian artisan tradition, making it contemporary and responsible.